Facebook is a great marketing platform for your online business. It allows you to share updates with your audience, communicate with them, and even expose your brand to potential targets. The best part about Facebook is that you can use it entirely for free! The problem is, how can you attract a huge crowd and make yourself stand out?
There have been lots of Facebook marketing strategies posted on the internet telling you how you can increase your exposure through Facebook and make yourself stand out from the crowd. To make things a lot easier for you, I’ve compiled 5 of the most foolproof marketing strategies to get you started.
Boost Views: Know when to Post That important Article con Facebook!
Thinking of posting updates during peak hours? Well, you might want to think again. While it’s a fact that most posts on Facebook are published between 8:00 AM and 6:00 PM ET, chances are, you’ll be competing with tons of other brands and profiles when posting within this time frame. This will only reduce the chances of your post being seen by your audience, or in worst-case scenarios, it won’t be seen at all.
So how can you increase the chances of your post being seen by your target audience?
The answer is actually simple – you post your updates during non-peak times instead. This strategy is based on Buffer’s experiment. By posting during non-peak times, they were able to experience an increase in engagement when posting during 7:00 AM to 11:00 PM. Other than that, they were also able to get 25% more clicks by posting at 11:00 PM along with a slight increase in reach. This leads us to the conclusion that in order to get your post in front of your audience, it’s recommended to post when your audience don’t get that much updates in their news feed.
Connect to your audience by using your page profile
You might have already heard of a Facebook strategy involving leaving insightful comments on pages, etc. This way, other users might begin to notice your thoughts and will even try to get in touch with you. However, a much better way you can do so is to engage on Facebook using your page profile. In order to do so, you simply need to login to your Facebook account, head towards the top right corner, and locate the arrow. Then, click on the dropdown and select the “Use Facebook as (The name of your business page)” option.
By doing so, you can easily follow other similar pages, engage with other users, share other’s updates, like, etc. as your business page. This will tend to separate your personal and business profile on Facebook much better. Other than that, you can also benefit from more branding, traffic, likes, and even sales for your online or local business.
Use Facebook Ads when starting out your business
If you’re Facebook page is fairly new, getting a lot of organic likes would be a bit difficult. That’s why I recommend using Facebook Ads in order to get your first few thousand likes. This also applies if you don’t have huge blog traffic or an established following from other social media sites.
This may not be good news for you considering that you’re just starting out and don’t have a huge advertising budget yet. However, advertising with Facebook pay per click isn’t actually that expensive as what you might be thinking of. Each like you get on your page is only worth a few cents. By targeting people who have interests in similar pages such as yours, then getting around a couple thousand likes through the help of Facebook ads will definitely be worth the investment.
Facebook is ranked as the 2nd largest site in terms of traffic received. By taking advantage of these foolproof Facebook marketing tips, you’ll certainly get your own spotlight and make your brand stand out from the rest of the crowd.